Instagram users spend an average of 53 minutes per day. 500 million IG accounts use Instagram stories every day. 83% of Instagram users discover new products and services on Instagram."
This demographic, the under 35 is the most important target market in your attempts to monetize well, anything. Why are they so important and why is this the year you need to hammer down on getting their attention? Because the full impact of Millennials purchasing power and brand preferences will come into full effect in 2020 when their purchasing power is projected to reach $1.4 trillion